campaign
Nestlé Hispanic
Mother’s Day Campaign
Mother’s Day is an incredibly special time of the year for Hispanic families. Mothers are celebrated as “Queens of the home” with food, singing, and flowers. This El Mejor Nido program from Nestlé is here to help moms with baking products and meal solutions. Tile elements were pulled from their style guide to connect to the El Mejor branding.
This campaign started with 3 key visuals. Here are the other two concepts presented.
Geometry Global’s holiday invitation was an oversized die-cut left at everyone’s desk. This also worked as a theme reveal for the party. The outer kraft wrapping instructed how to reveal the hidden message. The message for the party’s theme was hidden in the script within the beard and not visible until snapping a selfie while wearing the beard. Instagram automatically flips the picture, and once shared on Instagram the party’s theme is revealed.
The entire venue was skinned with this theme: signs, gift tags, and beer pong brackets. A long raffle table was set up with gifts wrapped in coordinating wrapping paper for employees. The venue and table were skinned with this theme.
Geometry Global
Holiday Party
The holiday party was a huge success and this creative won a Gold Addy Award.